One of the best ways to generate future sales is to place a “pin it” widget on your website. Moreover, people that like your pins will in turn pin them to their own boards, which equates to free viral marketing of your products. The rich pins, when viewers click on them, will enable you to go directly to your e-commerce website and make a purchase. Once you have a business account and the ability to make rich pins, you can pin your products right on one of your boards. A business account is not free, but the small fee is money well spent. It also gives you access to rich pins, which contain more information than standard pins, and help facilitate sales. Pinterest gives you access to critical analytics to help you better track activity on the site. While a standard account gives you wide access to the site, a Pinterest business account allows you to display your company name in your profile (as opposed to your first and last name in a standard account). If you are going to use Pinterest to make money, it is worthwhile to set up a Pinterest business account. Running successful Pinterest boards can steer would-be customers right to your website, which is essentially free advertising for your company. Pinterest enjoys one of the highest referral rates out there, surpassing the rates of Internet powerhouses such as google+, LinkedIn, and YouTube combined. You can post pins that will help drive traffic to your primary website. If your business is web-based, Pinterest is a powerful marketing tool.
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